Building a mobile landing page is now a necessity for business websites. It can give many benefits for them. Since many people are using the internet through smartphones, having web pages optimized to run on mobile devices can attract more people to the website and increase their sales.
The WooCommerce development company in India wooxpert is making sure their eCommerce websites have mobile landing pages to increase the conversion from mobile users.
What is a Mobile Landing Page?
Before reading the tips, you should understand what is a mobile landing page. Those are the web pages created specifically for mobile browsers. These pages will appear as ads on search engine result pages when customers searching something on mobile phones. This type of landing page must have a responsive design, one call to action, and simple navigation. They are aimed to make the users do an exact action. Shopify development company in India shopixpert is also good at creating such pages.
List of Top Tips to Make Mobile Landing Page
The best mobile landing pages grab the attention of potential customers, demand action, and get the conversion. When a customer finds himself on a well-crafted mobile landing page that gives them a better user experience and creates a positive impression. This is why the pixelsolvent web design company in India gives importance to creating mobile-optimized pages. See some of the important landing page optimization tips followed by them.
1. Create a separate mobile landing page
Having a responsive design is definitely good for the website. But that is not enough. Develop a website specifically for mobile devices or else they are not going to convert the way you want them to. The web development company in India webin360.com can deliver landing pages designed for mobiles.
2. Use click-to-call
If important information like inventory, pricing, business hours, etc., are not available on your website. Using a click-to-call button that is easy to spot and big enough to click. This can help them easily contact you to get the information they need. The web designing company in Kochi www.webdesigncochin.in is effectively using click-to-call button in their client’s websites.
3. Implement Click-to-Scroll
In most cases, shorter landing pages are better. But sometimes you may want to add more information on the landing page, in those cases, you can use the click-to-scroll button to quickly navigate the users to the information they need. This will reduce bounce rates. The web design company in Calicut zealoteck.com is experienced in implementing these types of buttons.
4. Use sticky headers and footers
For a small mobile screen, the screen real estate is very precious. But still, it is important to keep your call to action or navigation on the landing page easily accessible. Sticky navigation lets you achieve this. Therefore, many expert web designers in Kochi freelancewebdesigner help you add sticky headers and footers on the landing pages.
5. Craft shorter website copy
Your mobile landing page shouldn’t have all the website copy from your desktop site. You need short and simple content which helps the site visitors quickly understand the purpose of the page. Website content writers in the SEO company in India RankPointer can deliver such shorter website copy.
6. Use mobile-optimized popups
Popups can be very useful and effective for lead generation on mobile landing pages. As part of optimizing these popups, keep them simple as possible. Limit the popup with just a few elements or even just an email address. The web designers in the outsource web design company in India www.outsourcingserviceonline.com can create simplistic popups.
7. Go easy on visuals and videos
Images and videos use a lot of cellular data or Wi-Fi. So, when you are creating landing pages for mobile devices you should keep images to a minimum. For videos, you should try to avoid them completely or make sure they are not auto-play videos. The web design company in Dubai alcobyte.com is using this principle in its designs.
8. Make it fast
Website loading speed is an important factor in user experience. If the website takes a lot of time to load hat will increase the bounce rate. Optimize every component on the website to reduce loading time. Wpcodeup.com WordPress development company in India makes sure the web pages are loading faster.
9. Stick to Single Column Layouts
Mobile devices don’t have enough room to show multiple columns of a website. Anything more than a single column makes navigation difficult on mobile devices. Therefore, the best web design company in Kerala webdesigninkerala creates single-column landing pages for mobile phone users.
10. Use white space
The use of white space makes the website look modern and creates interest among customers. It also gives enough importance to each element on the website like the website copy, call-to-action (CTA), etc. The top Magento development company in India Magentomate implements this technique in their designs.
Top 10 Tips to Make Mobile Landing Page – Summary
The tips given in the article will guide you to create an effective landing page for mobiles.