Good Website Design Principles: The Top 8 Points You Should Consider

Here we are explaining some of the good website design principles to help you in your web designing job.

The designs of the websites can decide their success. The productivity of the website can decide its success rather than the looks. A website is the face of their business. So you should do the designing of it very carefully. Missing even a small factor could affect the sites and their brand reputation. The web design has a crucial role in increasing conversion.

Good Website Design Principles

The web designing not necessarily mean how the site looks. It is more like how the site works. A website with simple design and outstanding features can attract more new visitors and can have better search engine rankings.

8 Principles of Good Website Design

A better web design requires the collective effort of many professionals from different areas of website designing. This article is going to give you the essential 8 web design principles.

1. Simplicity

The web designs should be minimalistic. Adding so many elements to the website will only confuse the visitors. Maybe they can be distracted from the main purpose of that website. Also, minimal layout helps the users to easily navigate. So making it simpler is the most efficient way to attract people.

2. Consistency

You should keep the consistency of the website’s designs throughout the page. This means the elements of it like fonts, font sizes, colors, buttons, headings, sub-headings, etc. should match one another. The CSS can give you a detailed idea about the elements.

web usability guidelines

3. Typography & Readability

Text elements on a website have an extra point over others. Because the search engine crawlers are looking for this data. Therefore, the typography should look good, readable for users, along with the major SEO elements. Use appropriate typefaces for design elements like headings, body, buttons, etc.

4. Mobile Compatibility

The mobile industry is growing fast. So while designing a website you should consider making them compatible with different screen sizes for supporting in both smartphones and tablets. If your website is not responsive your customers may go to your competitors.

best web design

5. Color Palette and Imagery

The best choices of color can attract the users and a poor combination of colors can cause distraction. So picking the right color palette is very important to convey the vibe of that website to the visitors. Remember to leave some whitespace. Otherwise, the web page will look cluttered. Don’t make a mess with colors. Use only three or four colors. The same goes for the case of images. Keep it simple.

6. Enhanced Loading Speed

Everyone hates the websites that take so much time to load. This hate can benefit the competitors if they have a website with quick loading speed. To avoid this, you have to optimize the image sizes, combine the code into a central CSS or JavaScript file because it reduces HTTP requests. Compressing CSS, HTML and JavaScript can also improve the loading speed.

7. Easy Navigation

Probably the visitors will spend more time on websites with easy navigation. For having a better navigation, you should create a logical page hierarchy using breadcrumbs and clickable buttons. You can follow the three-click rule.

8. Communication

Everything you are doing to improvise the website is for giving the users what they are looking for on your website. To have effective communication with visitors, organize the information by using headlines, sub-headlines, bullet points, etc. rather than long paragraphs.

web design principles

To conclude the Good Website Design Principles

If you follow the above-mentioned principles, you can get innovative website design. The site will be perfect in both aesthetically and functionally. This basic knowledge will help you build a better website.

You can also check more web design principles on w3.org.

The author of this article is a Digital marketing consultant in zionwebdesign, is a leading web design company in houston texas.